Product Trends
Taking a look back at life insurance trends we’ve seen products fall in and out of favor. Fifteen years ago, guaranteed universal life (GUL) enjoyed its heyday. Then, we watched alternatives to GULs rise, focused on a similar value proposition. Sometimes this took the form of a current assumption UL with life expectancy guarantees or perhaps a variable UL (VUL) chassis with an extended no-lapse guarantee. During the same 15-year period, whole life (WL) sales remained consistently stable in all market and interest rate environments. Meanwhile, the major emphasis for insurers not focused on WL has been indexed universal life (IUL). For some, IULs continue to be the perfect alternative to low interest crediting offered on UL and volatile returns on VUL (some protection-focused IULs even offer lifetime death benefit guarantees).
Long Term Care – Life Insurance Trends
What’s truly fascinating is that there has been one life insurance trend which transcends all product categories. Specifically, long term care (LTC)- life insurance solutions (combination products) have enjoyed remarkable success. Per LIMRA, as of 2019, 30% of total individual life premium included some form of combination product (LTC riders, chronic illness riders or hybrid products). Think about that for a moment, 30%! Interestingly, 15 years ago, you could have counted the number of insurers offering a LTC or chronic illness rider on one hand. Today, you would be hard pressed to find a life insurance product which does not offer at least one of these options. (Some chronic illness riders can even be found on term insurance). Hybrid products have also enjoyed substantial growth with three times the number of carriers in the market since 2005, offering their uniquely positioned solution, whether it be on a WL, UL, IUL, or VUL chassis.
Chronic Illness Riders
For our purposes today, we will be zeroing in on the riders available on life insurance. The most prevalent are the chronic illness riders, in particular those which have no charge until acceleration (the charge and benefit amount is applied at acceleration via a discount or lien method). In addition to the obvious appeal of not charging until acceleration, these riders typically require no additional underwriting and are automatically included on the policy, up to a certain age/table rating. Translation: a lot of them have been “sold,” and a lot of them are currently being sold. Per LIMRA, 81% of chronic illness riders required no additional premium at issue (source: Life Combination Product Sales, 1st Half 2020). Many advisors promote these riders since consumers find the living benefits so attractive, particularly in the midst of a pandemic.
Comparing Chronic Illness Rider Payouts
Benchmarking life insurance has always been essential to the sales process for firms and advisors. Interestingly, as prevalent as the chronic illness riders that do not charge until acceleration have become, far less attention has been given to how widely benefit amounts can vary or what the actual cost to accelerate is (at the time of claim). This makes sense, considering the priority of a life insurance sale should be on the life insurance need. Additional benefits like cash value growth or accelerated benefits are a secondary focus. Still, as these riders continue to grow in popularity with many advisors focused on their value proposition, maybe it’s time to lift up the rug and compare?
How Much Can you Accelerate Assuming $500k Death Benefit Comparing 7 IUL Products? Well, it depends.
Company |
Payment | Accel Benefit Amt Age 50 | Accel Benefit Amt Age 75 | Accel Benefit Amt Age 85 |
A Discount |
Total Amount |
219,000 |
406,000 |
552,000 |
B Discount |
Total Amount |
383,000 |
401,000 |
470,000 |
C Discount |
1st yr. payout Amt |
94,000 |
117,000 |
146,000 |
D Discount |
1st yr. payout Amt |
65,000 |
99,000 |
109,000 |
E Discount |
1st yr. payout Amt |
61,000 |
97,000 |
108,000 |
F Discount |
1st yr. payout Amt |
82,000 |
108,000 |
113,000 |
F Lien |
Total Amount |
250,000 |
250,000 |
250,000 |
Assumptions: Male Age 45, Preferred Non-tobacco, $6,500 Annul Premium Paid to Maturity, $500k DB, 5% illustrated rate, S&P 500 Annual PtP (where available), GPT. Values in the chart are rounded to the nearest $1,000 for simplicity.
Benchmarking Observations
Conclusion – Apples and Oranges and Pears
At the outset, our hypothesis was to demonstrate the value of benchmarking these “no charge” chronic illness rider benefits and their associated costs as a potential best practice. However, since there are currently no industry standards in illustrating them, it is like comparing apples to oranges and pears. Given how drastically benefits and costs vary from company to company in just one underwriting scenario, it becomes an incredibly complex task to effectively benchmark these riders, much less when accounting for other factors when going on claim. They simply are not fair comparisons. For the time being, it seems that the better option is to become keenly aware of how widely benefits and costs can vary, and to make sure they are adequately disclosed so that firms, advisors, and most importantly, consumers can have a better understanding of how they work.
This article is intended for Financial Professional Use Only. Living Benefit Review, LLC makes no warranties or representations as to its accuracy. This article should not be construed as rendering tax, insurance, investment, or legal advice. You acknowledge that any reliance on this material or any opinion, statement or information shall be at your sole risk. If you take any action based on the information in this article, you take full responsibility for the results of that action. You should independently verify its content. Nothing in this article constitutes an offer to sell or buy any insurance product or rider. Products and riders, including benefits, exclusions, limitations, terms, and definitions vary by insurance company and vary by state.